How manual re-keying of orders impacts customer relationships
Who has time for the manual re-keying of orders with economical overnight shipping that has nearly eliminated the home court advantage in the digital print market?
A vendor across the continent can deliver a finished order as fast as a vendor across the street. Order processing speed is crucial — and so is the ability to build face-to-face relationships with local customers. When key personnel spend excessive time manually re-keying orders from a web portal into production, performance suffers in both areas. The added delay hinders production’s ability to plan and execute, while customer service representatives cannot fulfill their primary function: building relationships.